Indian Institute of Management Udaipur Library

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1.
Consumer Behavior

by Schiffman, Leon G.

Edition: 10Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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2.
Consumer Behavior

by Hoyer, Wayne D.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Bizatantra 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).

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3.
Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar.

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (4).

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4.
Contemporary Tourist Behaviour : yourself and others and tourists

by Bowen, David.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cambridge CABI; Cambridge University Press 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 306.4819] (1).

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5.
International consumer behavior : its impact on marketing strategy development

by Samli, A. Coskun.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Springer 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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6.
Qualitative Consumer & Marketing Research

by Kozinets, Robert V.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Sage Publications 2013Online access: Click here to access online Availability: No items available Checked out (1).

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7.
Predictably Irrational : the hidden forces that shape our decisions

by Ariely, Dan.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Harper Collins 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 153.83 ARI] (2).

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8.
Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran.

by Parsons, Elizabeth [editor.] | Maclaran, Pauline [editor.].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 PE] (1).

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9.
A Never-Before World : tracking the evolution of consumer india

by Bijapurkar, Rama.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Penguin 2013Online access: Click here to access online Availability: No items available Checked out (1).

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10.
The Indicus Handbook : Indian economy, markets and consumers

by Bhandari, Lavish.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 330.068] (1).

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11.
We are like that only : understanding the logic of consumer indian

by Bijapurkar, Rama.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Penguin Books 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (3).

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12.
Contagious : how to build word of mouth in the digital age

by Berger, Jonah.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Simon & Schuster 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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13.
Ethnography for Marketers : a guide to consumer immersion

by Mariampolski, H.Y.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).

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14.
Brands, Consumers, symbols, and Research

by Levy, Sidney J.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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15.
Why We Buy : the science of shopping

by Underhill, Paco.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Simon & Schuster 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1). Checked out (1).

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16.
Analyzing decision making : metric conjoint analysis

by Louviere, Jordan J.

Edition: 1st ed.Material type: book Book; Literary form: not fiction Publisher: Newbury Park Sage Publications [c1988]Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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17.
Sensory marketing : theoretical and empirical grounds

by Hulteþn, Bertil.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York Routledge 2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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18.
Introduction to Neuromarketing & Consumer Neuroscience / Thomas Z. Ramsoy.

by Ramsoy, Thomas Z.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Denmark : Neurons Inc, c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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19.
Bounded rationality and industrial organization / Ran Spiegler.

by Spiegler, Ran [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford ; New York : Oxford University Press, 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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20.
Explorations in consumer culture theory / edited by John F. Sherry Jr. and Eileen Fischer.

by (2nd : Consumer Culture Theory Conference York University) 2007 : | Sherry, John F., Jr [editor.] | Fischer, Eileen 1959- [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Routledge, 2009Online access: Table of contents only Availability: No items available Checked out (1).

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